#NO LIMIT RECORDS MOVIE#
#NO LIMIT RECORDS FREE#

That time when P sat down with Suge Knight at Mule Creek prison and negotiated the multi-million dollar buyout of Snoop Dogg. When Jive told him that No Limit couldn’t sign red-hot New Orleans rapper Mystikal because he was hundreds of thousands of dollars in debt, Master P busted out his checkbook on the spot. The stories sound like folklore, and they could be since so many have been shaped by P’s self-mythology: In the days before the Priority deal, Jimmy Iovine offered P a million dollars to sign with Interscope, and he walked away from it. Especially considering that Da Last Don was billed as his retirement album, which was part shameless promotion (he never actually retired) and part genuine desire to focus on turning No Limit into a conglomerate with multiple revenue streams.īut Master P is, in fact, the type of businessman that you only hear about at the movies. MP Da Last Don doesn’t either, but you can feel the shift in Master P slightly creeping in. That sentiment is unsettling, though somehow P’s albums like 1996’s Ice Cream Man and 1997’s Ghetto D never felt soulless. (Yes, it’s rumored that Tupac made the Makaveli album in a week, but sorry, the twin brother duo Kane and Abel are not Tupac!) There was very little quality control P compared selling albums to selling cologne, as if they were nothing more than a product to leverage into brand investments. By 1998, No Limit was cranking out albums on an assembly line a handful of them were written, recorded, and completed in a couple of days. P liked to consider himself an entrepreneur first and a rapper second, and those ideologies sometimes clashed. MP Da Last Don is Master P’s best album, while simultaneously representing the astronomical heights No Limit reached and the corporate approach that contributed to the label’s sharp decline.

Shot in a couple of days on a shoestring budget, MP Da Last Don was a way to promote Master P’s 1998 double-disc epic of the same name. The movies were essentially advertisements. Sources vary, but of the 23 albums No Limit put out in 1998, more than half either went gold or platinum. A mid-’90s deal P signed with Priority, which gave No Limit an unheard-of 75 percent cut of sales, allowed him to put his business plan into hyperdrive: Flood the market with albums and use each record as a vehicle to cross-promote the entire roster.

#NO LIMIT RECORDS FREE#

Serv-On, P’s younger brothers Silkk the Shocker and C-Murder, and high-profile free agent signings like Mystikal and Snoop Dogg-was untouchable. Defined by their camouflage gear, iced-out military tank logo (including the gold-plated one that was driven onto a basketball court in the “Make ’Em Say Ugh” video), cover art designed by the Houston graphic team at Pen & Pixel, and the year-round release schedule, the No Limit roster-which included homegrown stars like Mia X and Mr. That year, Master P’s self-made New Orleans-based independent rap label, No Limit Records, was at a musical and promotional peak. It could only come from someone as powerful as Master P was in 1998. At this point, I guess, they ran out of money because the rest of the story is resolved with a title card: He gets sentenced to four consecutive life sentences in prison, but escapes on the way there. He kills them all and wins the war, but victory isn’t sweet like he thought it would be he breaks down in tears and is apprehended by the police. Master P is broken up about this and ends up in a warehouse shootout with the family. Really, he only makes the community worse while trying to split time between his new gig as a mafia boss and being a youth basketball coach, the entire team gets caught in the middle and they’re all assassinated except for Silkk the Shocker. He spends most of the 46-minute runtime making no progress toward either goal and instead murdering anyone who mildly irks him.

#NO LIMIT RECORDS MOVIE#

Master P is adamant that he only wants to be the Don so he can give back to the community and clear his father’s name of something the movie never mentions.

No limit records